No Alcohol Needed! Hoplark CEO Betsy Frost

I recently sat down with Betsy Frost, the CEO of Hoplark Brands to talk about drinking less, the NA industry, and why she believes hops are ‘magic’.

Hoplark Brands begin in 2018 when founder Dean Eberhardt gave up drinking alcohol while participating in a Whole 30 challenge. He didn’t miss beer, but he did miss the flavor and complexity of hops. He began experimenting with tea and hops and natural flavors. Six years later, Hoplark Brands continues to evolve.

Hoplark brings us the ‘Yes And…’ which is to say it brings the flavor and the complexity of hops to tea, sparkling water and 0.0 beverages. A range of products that have zero sugar, zero alcohol and zero calories!

Betsy shares that hops are a magical ingredient that has basically been ‘held hostage’ by the beer makers for hundreds of years. And, Hoplark is taking back hops and bringing the brewing aspect without the fermentation or malt into a new variety of beverages to delight the palate.

Frost describes the brewers at Hoplark as a ‘bunch of passionate ‘hopheads’ who want to ‘free hops from beer’. But, the company philosophy goes beyond hops. Betsy shares in this episode of The Sober Edge Podcast that Hoplark Brands delivers a new way of thinking about alcohol-free beverages – beyond personal choice but offering new and inclusive options. She sees this class of beverages as less ‘anti-alcohol’ and more ‘pro-options’.

Tune in to hear more of our conversation, including:

  • How Hoplark leaves out the fermentation to create a 0.0 option
  • Her personal philosophy of ‘yes and’…
  • Why big beer companies getting into the NA game is a good thing
  • Her take on ‘hard’ options such as spiked Topo Chico and Jack and Coke
  • Her work as a mentor to other female entrepreneurs
  • Why women, no matter their role or position, often feel like an ‘only’

Betsy is true to her belief in the power of ‘yes’ and has offered a generous discount to try all the Hoplark products with a special 35% off coupon! Use the discount code SOBEREDGE to try this very special brand!

Hoplark Brands

If you are ready to start your own version of ‘Yes, And…’ let’s chat. You can book a time to chat and get guidance on your next step HERE.

I’d love to help you say YES to YOU!

To hear more inspirational stories like these, hit subscribe so you never miss out!

Latest Episodes

Let’s NOT Talk About Alcohol

Let’s NOT Talk About Alcohol

Are you tired of talking about alcohol and drinking and not drinking? I get it, just as we can experience recovery fatigue, I believe we can also burn out by talking about alcohol too much. Yep, I want to invite you to NOT talk about alcohol.  Let me explain why I...

You Are Your True Self

You Are Your True Self

Midlife is often a time of big transitions. Giving up alcohol can also create monumental shifts. As we move through these transitions, we sometimes leave parts of ourselves behind, and sometimes we leave others behind. My friend and fellow coach Aimee Ames has been on...

What Are You Paying Attention To?

What Are You Paying Attention To?

There's a saying, "You become like the 5 people you spend the most time with". The wisdom behind this statement is the urgency. We recognize that we have a limited amount of time to rub shoulders with people who inspire us and challenge us to grow. And, it can prompt...

Your Sober Adventure Awaits with Michelle Plante

Your Sober Adventure Awaits with Michelle Plante

What's on your bucket list? Chances are it includes at least one place you want to travel to. But traveling sober? Many of us are nervous and might even avoid the idea of planning a sober vacation. After all, if you are like most of us, travel and alcohol went...

How To Make Peace with the Voice in Your Head

How To Make Peace with the Voice in Your Head

If you have ever wondered if other people talk to themselves, the answer is yes. In one form or another, everyone has a voice in their head. This voice has a lot to say, and we listen. According to Ethan Kross, author of 'Chatter', if you have ever replayed a...

Overcoming Loneliness with Nick Jonsson

Overcoming Loneliness with Nick Jonsson

Loneliness is possible even when we are surrounded by people. In today's culture, we have more opportunities than ever to connect - we can face a family member, catch up with a video chat or reach out with a text message. Yet we often feel disconnected from others. ...

Burnout and Alcohol with Jamie Phillips

Burnout and Alcohol with Jamie Phillips

If you find yourself using alcohol to cope with stress, or to help you get to sleep at night, beware: the real culprit might be burnout. Burnout is defined as long-term unmitigated stress. Not sleeping well? Brain fog? Feel like you've lost yourself, or sense of...

3 Ways to Challenge Your Beliefs About Alcohol

3 Ways to Challenge Your Beliefs About Alcohol

Why do you believe what you believe? Where do our beliefs come from?  This week I am excited to dig deep into our belief system and how these conscious and sub-conscious beliefs can keep us stuck as we make changes in our relationship with alcohol and beyond. First,...

Your Sober Cycle with Elly Young

Your Sober Cycle with Elly Young

Let's talk about hormones. This is such an important topic for women. We know we will go through many changes in our hormones throughout our lifespan; puberty, motherhood, menopause and more. And while we all experience the same changes, we don't really talk about the...

Looking for more?

Let’s connect on Social Media!