Episode 41: Bigger Than Alcohol with Josh James

Josh is a career bartender who decided to take a year off of drinking to see what would happen. Along the way he began exploring AF beverage options and decided to record 50 YouTube reviews of NA products. Now 3 years into this project and his own alcohol-free life,, Josh has opened Ocean Beach Cafe, the largest NA bottle shop on the West Coast and one of the only brick and mortar sober bars in the United States.

Ocean Beach Cafe serves as home base while Josh continues to explore the more than 300 NA beverages from around the world that have hit the market in recent years. Josh takes his passion to the streets with sober meet ups and teaching people how to rebrand sobriety. Follow him on IG at Josh the non-alcoholic and be sure and check out Ocean Beach Cafe when you visit SF!

Highlights

The hidden book 2:05
Not going backwards 10:10
Avoiding unpleasant emotions 20:00
Choosing your ‘hard’ 28:15
You are not broken 35:00

Links/Resources Mentioned

Ocean Beach Cafe, San Francisco
Raising Your Vibration podcast episode
Josh’s IG account: joshthenonalcoholic
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